How happy are you with your financial situation right now? In other words, do you feel personal financial pleasure or pain when it comes to your financial standing? That is what the Personal Financial Satisfaction Index strives to measure for the typical American. The PFSi is a quarterly economic indicator created by the American Institute…
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It goes without saying that 2020 has been quite the year—and it’s not even over yet! Of course, any one of us could easily come up with a long list of things to be ungrateful for, a negative list of every bad occurrence that has taken place since March due to the Coronavirus pandemic. In…
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Regardless of the type of relationship—personal, professional, or even acquaintance—communication is key. Specifically, if you want to have a healthy relationship with any individual, then it’s important to communicate clearly and fully. Communication is particularly necessary when it comes to customers and building a successful business. It’s even more important this year since many businesses…
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One of the best tools to forecast cash requirements is the 13-week cash flow forecast. It can help a business owner predict what their cash balance will be 13 weeks in the future. It helps to answer whether there will be enough cash to cover payroll and bills for a particular week. If you are…
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At the beginning of 2020, you might have thought that developing a business continuity plan was not a top priority. Or maybe you thought it was only for large businesses. Fast forward to today, and a business continuity plan has become an essential staple in business planning. There are more business risks than ever before…
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Every company should have a strict process to follow when an employee leaves the company, no matter what type of termination it is – voluntary or involuntary. Your favorite Orange County bookkeepers have compiled a checklist that you can use to compare to your own process to either confirm you are on the right track…
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Video creation has gotten so easy that just about anyone can do it. You no longer need professionals. You do not even need the video editing software with the long learning curve and high price tag. All you need is an app and your imagination. There are many reasons to create a video: Web pages…
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Paying bills is never fun,but paying bills that you should not pay in the first place is even worse. There are many risks that can part a small business owner with their hard-earned cash. Your favorite Orange County bookkeepers have listed five common mistakes to watch out for when it comes to your bill-paying process.…
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The purpose of marketing is, in part, about creating relationships with customers and prospects. While traditional advertising is a standard way of letting prospects know more about you, it is not always the most creative way to connect. To spice up your marketing, your favorite Orange County Bookkeepers explore six unusual ways to connect with…
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The only way to get smarter about how to invest your marketing dollars is to document and measure what is happening now in your business. Once you’ve measured, you can then improve. Marketing Spend The first step to measuring what you spend on marketing is to aggregate all of the costs. They may be in…
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