Here’s what you need to know about Knowledge Panels

Untitled design (67)

Patty Hansen

Are you looking for new ideas to market your business? If so, knowledge panels might be something to consider. Most people haven’t heard of them, but they are widely used in search results every day.

Knowledge panels are the information panels that appear on the bottom right corner of your GOOGLE search results when you search for certain people or brands. They are different from the business profiles provided by Google Business Profile. 

Knowledge panels display information that Google has collected in its Knowledge Graph, which is one of Google’s information databases. Search for your favorite author or your Congressperson, and you will be able to see an example of a knowledge panel. Famous historical figures and extremely popular entertainers may have more of an entire page displaying all of the information about them, but there will typically also be a right column of text (you may have to scroll a bit to see it), which is the knowledge panel.  

How can you use knowledge panels in your business? When your leadership or brand is represented by a knowledge panel, it brings instant credibility to your organization. It boosts reputation and helps to build trust with all stakeholders. It increases your firm’s visibility.  

Who typically has a knowledge panel? If you are an author of a book that has a formal ISBN (International Standard Book Number), you will automatically get one. If you are a leader of certain organizations, you will also get one. If your brand is well-known, it will have a knowledge panel.  

You can’t create a knowledge panel, but you can claim it once it appears. Google determines who receives a knowledge panel. But you can “lobby” for one, and there are marketers you can hire to help you execute the steps it takes to get one. The main thing is to be active and visible online.  

If you already have a knowledge panel, there are procedures documented on Google Help that you can follow to claim it. You can also edit suggestions and submit them to Google. You can’t directly edit your knowledge panel; Google has final control over what is displayed.   

Hopefully, you are now more aware of knowledge panels and how they can help your business become more visible.  

How can you use knowledge panels in your business? When your leadership or brand is represented by a knowledge panel, it brings instant credibility to your organization. It boosts reputation and helps to build trust with all stakeholders. 

You have to utilize all knowledge of your business so you can work on the business. Learn how you can delegate some of your bookkeeping to Team One Accounting so we too can help you evaluate what your numbers are saying about your business! Give us a call to schedule a FREE 30 minute consultation or a 2 hour training session with us today!

Related Posts

Sizzling Savings – How to Maximize Business Tax Deductions Early

By Charlotte Van Dyck | Jun 18, 2025

By: Charlotte Van Dyck While many small business owners don’t start thinking seriously about taxes until the final quarter of the year, the truth is that your biggest tax savings happen when you plan ahead, and summer is the perfect time to do just that. With half the year already behind you, you now have…

Read More

The Cost of Waiting

By Charlotte Van Dyck | Jun 11, 2025

By: Charlotte Van Dyck Summer is often seen as a time to slow down, reflect, and regroup before the hustle of fall and the intensity of year-end tasks. For business owners, this seasonal lull presents a strategic opportunity: not just to plan ahead, but to take action on systems that have long needed attention. One…

Read More

Recession-Proof Your Small Business: Smart Moves to Make Now

By Charlotte Van Dyck | May 21, 2025

By: Charlotte Van Dyck At Team One Accounting, we know that economic uncertainty can create a lot of anxiety for small and medium-sized business owners. While no one can predict exactly when a recession might hit, preparation is key to building a resilient business that weathers the storm and emerges stronger on the other side.…

Read More