The purpose of marketing is, in part, about creating relationships with customers and prospects. While traditional advertising is a standard way of letting prospects know more about you, it is not always the most creative way to connect. To spice up your marketing, your favorite Orange County Bookkeepers explore six unusual ways to connect with…
The only way to get smarter about how to invest your marketing dollars is to document and measure what is happening now in your business. Once you’ve measured, you can then improve. Marketing Spend The first step to measuring what you spend on marketing is to aggregate all of the costs. They may be in…
Many families and small business owners have seen decreases in income over the last several months. Money struggles can cause us to experience stress and worry, and none of us need that right now. Instead, we need to boost our immune systems and decrease stress. Below are 9 tips from your Favorite Orange County Bookkeepers…
Liquidity in business has nothing to do with water, milk, or juice! It describes how quickly you can sell an asset and convert it into cash. Cash is the most liquid asset of all. Real estate, in contrast, is not quite as liquid because it could take months to sell it to a new owner.…
Deciding on the kind of business you want to start is a very big decision. Some businesses require specialized skills that either the owner or employees will need. Others require a substantial initial capital outlay. In any case, it’s always a good idea to consider the health of the industry you’ll be entering in. While…
Now that small businesses are starting to re-open all around us, it is time that we get out and support them. Below, your favorite Orange County Bookkeepers have listed some Apps that will help you navigate towards the small business of your choice. Google Maps Google Maps is the all-around favorite, whether you own an…
To maximize profits in your business, all of your business functions need to run smoothly, including your accounting department. Your accounting system is at the core of your accounting function. If it is old or lacks the features you need, your business may suffer. Here are five warning signs you can look for to determine…
As all our businesses navigate through the unknown of Covid 19, the government PPP Loan is available right now to help support businesses in their struggles during these unprecedented times. Not only can the PPP loan keep your business afloat during these trying times, if the money is allocated to specific categories, the loan can…
If you agree that “there’s no place like home,” then you may also have a wish to work from home more often. Right now, we are seeing an increase of businesses conducting work from their homes due to the CoronaVirus epidemic. Below are some tools to help service your business needs as you work from…
That’s right: The future is here! Now that it is officially 2020, it may be time to jump on that accounting app bandwagon if you haven’t already done so. The exciting news is you can actually do many of your accounting tasks from your phone instead of your computer. Below are a few examples of…